Diamond Photoshoots
Lifestyle & Product Photography Campaign
A comprehensive lifestyle and product photography campaign created for Norman Silverman, a luxury diamond jeweler renowned for hand-selecting rare, one-of-a-kind diamonds and crafting timeless pieces that showcase exceptional quality and elegance. The objective was to elevate the brand’s visual storytelling across all consumer touchpoints through year-round concepts and shoots, emphasizing the timeless elegance and craftsmanship of their diamond collections.
Scope of Work:
- Concept Development & Moodboarding: Curated luxury-driven moodboards to set the tone for seasonal shoots, balancing modern sophistication with classic opulence for senior management approval.
- Style & Aesthetic Direction: Selected wardrobe, props, and settings to complement the brilliance of Norman Silverman’s diamonds, ensuring every visual element aligned with the brand’s heritage and aspirational identity.
- Seasonal Lifestyle & Product Shoots: Produced and directed multiple shoots per year featuring both close-up product imagery, engaging videos, and narrative-driven lifestyle scenes designed to resonate with high-end clientele.
- Digital Content Creation: Designed social media mockups, campaign imagery, and visual assets tailored for Instagram, Facebook, and other platforms to increase engagement and reinforce brand consistency.
- Website Redesign Assets: Delivered a cohesive library of high-resolution product and lifestyle images optimized for the brand’s new website, enhancing both user experience and visual impact.
This campaign seamlessly blended artistic direction and strategic marketing to reposition Norman Silverman’s digital and print presence, reflecting the prestige and allure of their signature collections.
Moodboards
Sample Gallery
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Social Media Use
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Web Use
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