Pulp Riot

Social media content
digital engagement

Approach

Collaborated with the Pulp Riot creative team to produce dynamic social media and educational video content designed to drive traffic, engage artists, and boost product sales across key platforms. The project supported both brand awareness and direct-to-stylist education, aligning with Pulp Riot’s bold, artist-focused identity.

Scope of Work:
  • Educational Video Production: Co-produced engaging educational episodes for the brand’s YouTube TV channel, including Tex Ed, a textured hair education series developed in partnership with Pulp Riot’s Senior Manager of Education, to spotlight textured hair artistry and techniques.
  • Promotional Content Creation: Developed promotional videos and social assets to support marketing campaigns that directed customers to SalonCentric, Pulp Riot’s exclusive retailer, driving both awareness and sales.
  • Product Highlight & Formula Development: Created custom hair color formulas and showcased key product information in launch videos to educate and inspire stylists on new product rollouts and creative applications.
  • Social Engagement Strategy: Delivered content designed to deepen community engagement with professional artists, leveraging video to strengthen brand loyalty and position Pulp Riot as an industry leader in creative hair color education.

This body of work successfully merged education, artistry, and marketing to expand Pulp Riot’s reach and reinforce its commitment to empowering stylists with innovative tools and knowledge.


Platforms include:
Click on links to explore more content and episodes:
Youtube
Instagram
Tik Tok
Series Highlight: Tex Ed

At Pulp Riot, innovation in vivid hair color is at the core of our brand — but true artistry demands expertise across all hair types. To support this, we developed Tex Ed, a YouTube series dedicated to advancing education in textured hair for our artist community.

Tex Ed provides in-depth training and insights, equipping stylists with the skills and confidence to work seamlessly with every hair texture while maximizing the performance of Pulp Riot products. The series reflects our commitment to both creativity and inclusivity, empowering artists to expand their craft and deliver exceptional results for every client.

Explore Episodes 1–5 now on Pulp Riot TV