FACTION8 Retail Display
Permanent Hair Color Visual Merchandising
Project Overview:
Retail graphics were designed for nationwide SalonCentric stores to support Pulp Riot’s FACTION8 permanent hair color campaign. These in-store visuals were created to be easily updated in alignment with promotional schedules and were featured prominently during the November 2024 push to enhance product visibility, drive sales, and reinforce brand presence at the point of purchase.
Product Wall Graphics Inside Saloncentric Stores
Each graphic element was designed to integrate seamlessly into SalonCentric’s custom-built product walls, which display the full range of Pulp Riot hair color, bleach, and styling products. SalonCentric serves licensed cosmetologists and salon professionals, offering a curated retail environment for product discovery and ordering.
The in-store visuals—ranging from shelf strips and die-cut signage to spotlight easels, aisle blades, and promotional headers—are tailored to each campaign’s objectives, ensuring that every touchpoint reinforces brand messaging and drives professional engagement with the featured products.
