Enamel pins designed for Pulp Riot’s Sin City semi-permanent color collection rollout. The design features the new shades Eloped, Blue Tux, Snake Eyes, Vintage Vegas, and Desert Canyon. These custom-designed pins were distributed to Saloncentric retail locations nationwide, serving as both promotional tools and unique advertising items for customers.
The pins were strategically used to encourage user-generated content (UGC) on social media, allowing customers to showcase their colorful transformations while helping to promote the new collection. They not only boosted visibility for the Sin City line but also created a fun and interactive way for the brand to engage with its community.
