Pulp Riot

Social content
digital engagement

Approach

Collaborated with the creative team to produce engaging social media videos to drive traffic to the new Pulp Riot Hair website, creating educational episodes for YouTubeTV channel such as partnering with the Senior Manager of education at Pulp Riot for the series “Tex Ed” – focusing on textured hair education. Created promotional content for marketing campaigns in order to drive sales and customers to Saloncentric where Pulp Riot can be purchased. Came up with custom formulas for hair color to engage with artists as well as creating videos that highlight key product information of new formula rollouts.