Norman Silverman Diamonds
GIF & Video content made for social media usage and marketing advertisements for Norman Silverman.
Each showcases a different diamond cut, setting or style that the client wished to market to consumers and distributors. Also used to help engage with the market to better understand trends and seasonal interests to drive sales.
Click links below to see some GIFs and videos:
Radiant Cut Pave Encrusted Ring
Notes to consider:
Social analytics were run for Instagram posts before and after gif/video campaign to see if sales would spike when viewers were able to picture the jewelry in a wearable sense.
Engagement rose by 34%, audience impressions gained 50K, direct sales for holidays rose by 10%.
