Norman Silverman Diamonds

GIFs and video content were created for Norman Silverman’s social media and marketing campaigns, showcasing a range of diamond cuts, settings, and styles. These assets were designed to highlight key products to both consumers and distributors while also providing valuable insights into market trends and seasonal preferences, helping to drive engagement and sales. The content served as both a promotional tool and a way to foster stronger connections with the target audience.

Click Links Below to see Live Social GIFs and Videos:

Radiant Cut Pave Encrusted Ring
Pave Engagement Ring
Radiant Cut Engagement Ring
Huge Cushion Cut Ring
Diamond Flower Earrings

Analytics:

Social analytics were run for Instagram posts before and after gif/video campaign to see if sales would spike when viewers were able to picture the jewelry in a wearable sense.

Engagement rose by 34%, audience impressions gained 50K, direct sales for holidays rose by 10%.